Home » Business » Microsoft quickly withdrew the Xbox Live Gold price increase decision and announced that playing F2P games no longer requires gold membership

Microsoft quickly withdrew the Xbox Live Gold price increase decision and announced that playing F2P games no longer requires gold membership

Microsoft (Microsoft) announced on January 22, US time that it would increase the price of the paid membership “Xbox Live Gold Member” required to play most of the Xbox series of games online, and then announced that it would withdraw this decision on the same day. .

Microsoft made an announcement at 6:00 on January 22, stating that Xbox Live Gold membership will be increased to $10.99 a month (price increase of 1 USD), 3 months USD 29.99 (price increase of 5 USD), 6 months 59.99 US dollars (price increase of 20 US dollars). And if players already have a 12-month or 6-month Xbox Live Gold membership, they can continue to renew their subscription at the price before the increase.

This decision aroused great discussions on the Internet, so Microsoft officials immediately repented a few hours later and announced at around 9:00 on the same day that taking into account the feedback of players, the price increase declaration for Xbox Live Gold members was withdrawn, maintaining the same as now s price.

In addition, the official also added that when players are playing basic free online games, they will no longer need Xbox Live Gold membership. According to the official statement, efforts will be made to implement this decision within a few months.

Translation of old announcements (strikethrough is the subsequent withdrawal part)

Since we launched Xbox Live (18 years ago!), we have been committed to making Xbox Live the most advanced multiplayer network, serving the greatest community of players, including everyone. Millions of players gather on the Xbox platform to have fun with friends and discover the best games. We invest in our community by enhancing the digital security of players, adding new ways to share, communicate and play games with friends, and provide industry-leading reliability in the entire network environment.

We will regularly evaluate the value and pricing of our services to reflect changes in the regional market, and continue to invest in the Xbox community; we will adjust the price of Xbox Live Gold in specific markets. In many markets, the price of Xbox Live Gold has not changed for many years; even in some markets it has not changed for more than 10 years.

So what does this mean for you?

  • If you are already subscribed to a 12-month or 6-month Xbox Live Gold membership, the price will not change. If you choose to update your membership in the future, it will be updated at the current price.

  • The price of a 1-month gold membership increases by 1 USD, and the price of a 3-month membership increases by 5 USD, or the equivalent amount in the player’s local market.
  • If you want to upgrade your gold membership to Xbox Game Pass Ultimate, the remaining gold membership time will also be directly converted to Ultimate (up to 36 months). For example, if you now have 11 months of Xbox Live Gold qualification left, and choose to upgrade to Xbox Game Pass Ultimate, these 11 months will be converted to 11 months of Ultimate membership at no additional cost.

Members in some regions have already received the notification. If your region will adjust the price, you will receive an email and message center notification within the next month to let you know the new pricing for the membership.In the future, the new pricing will be $10.99 for 1 month, $29.99 for 3 months, $59.99 for 6 months, or equivalent prices in your local market.You can check your account at any time to manage your membership, and the price will not be adjusted at least 45 days after you receive the message.

Announcement update translation

We messed up today, thank you for making the right decision and letting us know that we were wrong. Socializing and playing with friends is an important part of the game, and we have failed to meet the expectations of players who rely on online games every day. Therefore, we decided not to change the pricing of Xbox Live Gold.

We turn this moment into an opportunity to make Xbox Live more in line with our mission of “taking the player as the center of the experience.” For basic free-to-play games, players will no longer need an Xbox Live Gold membership to play these games on Xbox. We are working hard to implement this change as soon as possible in the next few months.

If you are already an Xbox Live Gold member, the current price will remain when you renew your contract. Both new and existing members can continue to enjoy the Xbox Live Gold plan at the current price: US pricing is $9.99 for 1 month, $24.99 for 3 months, $39.99 for 6 months, and $59.99 for 12 months.

thank you all.


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