Microsoft appears to be considering a cheaper, ad-supported version of its Xbox Game Pass, according to a survey Microsoft recently handed out to gamers.
Xbox Game Pass members get access to new games every month at no extra cost beyond the subscription fee. Microsoft offers a wide variety of titles, from triple-A blockbusters to indie titles, some of which are available on Xbox Game Pass on day one.
Currently, there are two versions of Xbox Game Pass, one is the standard version, $10 per month; the other is Xbox Game Pass Ultimate, $15 per month, Xbox Game Pass Ultimate includes Xbox Live Gold for online multiplayer games, special benefits, and an EA Play membership.
The aforementioned Microsoft survey invited users to express their opinions on the current Xbox Game Pass and asked if they would be willing to accept advertising if the cost of the subscription was lower.
An unprovided screenshot shows that the family version costs 22 euros per month and the personal version 3 euros per month. Although the cost is lower, first-party games will not be added at the start and may be added after 6 months. There will also be some advertisements, which will appear before you start playing in the XGP game library.
Recently, Microsoft also applied for a patent for personalized advertising, which allows in-game advertisements to be presented in front of players in a more “friendly” way, I don’t know if it’s related to that.
