Microsoft promotes the ID@Xbox project to attract and assist independent game developers to develop games on the Xbox platform with various services and preferential methods. Xbox.com
In the 2021 Asia Pacific Games Summit Forum, Zhang Zhenyuan, head of Microsoft’s Xbox Games Asia, shared the latest Xbox service content with the theme of “Xbox Introduction and Gaming Vision”, and explained the ID@ that Microsoft has been promoting since 2013. Xbox: Xbox game developers plan business results.
Zhang Zhenyuan said that Microsoft divides the game into three parts, the first is customers (Customers), the second is content (Content), and the third is cloud services (Cloud). In the gaming ecosystem, Microsoft puts players in the most important position. At present, there are tens of millions of game users on the Xbox platform. In terms of player management strategy, Microsoft uses the four strategies of “Connect/Discover/Play Anywhere/Choose” to enable players all over the world to interact, find their favorite games more easily, and use cloud services to play games on different devices anytime, anywhere, It also allows players to have more and more flexible service purchase options.
In the Content section, Microsoft has launched two next-generation game consoles, Xbox Series X/S. The game content strategy focuses on the monthly fee system and the Xbox Game Pass platform with rich games.
In terms of Cloud, it is the xCloud Preview cloud gaming platform provided by Azure cloud services. Even without Xbox hardware, players can enjoy the heavyweight gaming experience through mobile phones, tablets and other devices.
Content is King is the truth of the game market. Only by providing a variety of game software options can we meet the different preferences of different players at the same time. Therefore, Microsoft has launched the “ID@Xbox” independent game developer platform since 2013 in order to encourage developers to invest in game development.
Zhang Zhenyuan said that ID@Xbox provides various game development tools and support, and allows qualified developers, regardless of company size, to publish their games on the Xbox platform and WIN10 store through Xbox Live.
He emphasized that ID@Xbox is a large community of independent game developers. Not only does it gather more than 4,000 game development studios in 67 countries, but the number of games released by ID@Xbox currently exceeds 2,000. Since the launch of the ID@Xbox service, in less than ten years, it has helped developers generate $1.5 billion in cumulative game revenue.
At present, ID@Xbox’s primary task is to help developers successfully release games on Xbox and create maximum game sales; and to provide developers with the best support, keep information transparent at all times, and ensure the success of games” as the goal, through listening development Feedback from users and players will improve the relationship between ID@Xbox and its partners.
He also added that in the ID@Xbox community, developers have the same treatment as major game manufacturers, have the right to use all platform functions, and even have the advantages of free Xbox development consoles, game review and free software updates. Attract more game developers to participate.
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