As Windows 11 will usher in a major update this year, many AI features will be introduced, and Microsoft seems to be increasingly urging Windows 10 users to upgrade as soon as possible. Recently, many netizens have reported being bombarded with Windows 11 free upgrade notification advertisements. My computer is also the same. Almost every few days, free upgrade advertisements will pop up after restarting the computer, and there is no way to set it to never pop up again.
Just to ask you to upgrade to Windows 11, Microsoft has begun bombarding Windows 10 users with pop-up ads for free upgrades.
According to a report by foreign media Windows Latest, Windows 10 users will start to see pop-up window advertisements for Windows 11 after updating to the latest version in January 2024. The text does not mention whether it will appear after restarting the computer or during normal use. Yes, but my part is to reboot
It is similar to the pop-up advertisements that have appeared in the past. It explains the benefits of upgrading to Windows 11 in various aspects. On the home page, it will first tell you that your computer can be upgraded to Windows 11 for free, and you can still continue to use your computer during the download process. , it won’t take up too much space, only 4GB, so users can upgrade with confidence. Below is a screenshot in English, there is also a Chinese version:
Another screen will detail the features of Windows 11, including more features, more fun, easier to use, games at any time, making the productivity process easier, and more:
This screen says “Microsoft recommends Windows 11.” Although Windows 11 has a new design, it will feel the same when used. After the upgrade, the files will be retained. You can try Windows 11 first. If you are not satisfied, you can return to Windows 10 within 10 days:
When you choose to keep Windows 10, Microsoft will display another screen explaining the advantages of Windows 11 in order to convince you to upgrade:
Even if you click Keep Windows 10, if you restart the computer, it will still pop up without any accident in a few days. Therefore, if you don’t want to be disturbed by this annoying free upgrade advertisement, the best way is not to update to the January 2024 version. This This is an optional update, not mandatory.
according to statcounter GlobalStats According to statistics, Windows 11’s market share in January 2024 was 27.82%, which is still far behind Windows 10’s 66.43%. This is why Microsoft is still working hard to persuade every Windows 10 user to upgrade. However, judging from the chart, the market share of Windows 11 is slowly increasing, while Windows 10 is declining, so it seems that more and more people are using it:
In fact, many Windows 10 are not upgraded not because they don’t like Windows 11, but because they are affected by TPM 2.0 requirements and cannot upgrade. It is speculated that when the important version of Windows 11 comes in the second half of this year, there will be a chance to usher in a wave of computer updates. By then, we might see Windows 11’s market share rising rapidly.
Another thing to note is that the Windows 10 free update to Windows 11 offer should end on October 14, 2025, so those who don’t want to miss it should remember this date.
