In mid-October this year, it was announced that it had completed the acquisition of Activision Blizzard. In addition to confirming that Activision Blizzard CEO Bobby Kotick will remain in office until the end of the year,The Verge websiteThe news also revealed the upcoming personnel changes in Microsoft’s Xbox business unit.
Among them, Sarah Bond, the former vice president of the Xbox business unit, will be promoted to president and will be responsible for leading the Xbox team and integrating devices, player and creator experience, platform engineering, development strategy and business planning, as well as data analysis and business development teams. . Matt Booty, head of Xbox Game Studios, will be promoted to president of Xbox Game Content and Studios, responsible for taking charge of Xbox Game Studios and game development projects, including Microsoft’s acquisition of Activision Blizzard, ZeniMax and its subsidiary Bethesda.
Activision Blizzard CEO Bobby Kotick will remain in his post until the end of the year, while Joslyn Main, general manager and chief of staff of the Xbox business unit, will maintain her current position.
Phil Spencer, head of Microsoft’s Xbox business, revealed in an internal letter that Microsoft already holds 13 game content assets worth more than US$1 billion. At the same time, the number of Xbox Game Pass subscribers has also hit a new record. It is expected that Microsoft will continue to be in the game market. Growth, therefore, emphasizes the need to maintain development advantages through organizational adjustments and a more transparent and accountable structure.
