Microsoft will promote a ‘hub’ in innovation tourism in Andalusia. The American company has signed a collaboration agreement with the Government of Andalusia to digitize public services and the business fabric using advanced technologies such as artificial intelligence (AI), cloud computing and cutting-edge solutions to strengthen cybersecurity.
With the signing, staged this Friday in Madrid between the Minister of Tourism, Arturo Bernaland the head of Tourism at a global level at Microsoft, Alejandro Mullor, the aim is to promote innovation in the tourist industry to increase the competitiveness of companies through digital tools of the multinational.
Data analysis
One of the most notable is Microsoft Fabrica data analysis platform through which this tourism innovation hub will gather information about the sector and its activity. The initiative will also be supported by other technologies to offer high-value digital services that allow Andalusia to be differentiated as destination.
In short, and as the counselor has pointed out, the aim is to “improve efficiency operational”. And to this end, during this announcement he defended public-private collaboration “with innovation as motor of change”. Bernal has emphasized that technological improvements will permeate from SMEs and companies emerging even large companies and public administrations.
Tourism and artificial intelligence
“We are very committed with the development of tourism in Andalusia through the implementation of disruptive technologies such as AI, which transform the way in which public services are provided”, stated the director executive of Public Sector, Health and Publishing at Microsoft in Spain, Natalia Escobedoalso present during the announcement.
“Our goal is boost innovation in the tourism sector, providing tools that help companies to be more competitive and attract more flow of visitors,” he assured. For his part, the head of Tourism in Spain of the American corporation has encouraged the rest of the communities to follow in the footsteps of the region andalusian.
“The creation of the world’s first hub for tourism innovation regionalWithout a doubt, it will be a model to replicate both within Spain and in the rest of the world,” he concluded. Muller highlighting how this type of tools improve “citizen service and optimize the processes internal”.
