The craze for “micro-short dramas” is raging in Mainland China, and the demand for temporary staff of “Kelly Coffee”, which is a small part of the team, has greatly increased. The monthly salary has increased sharply from the previous three to four thousand yuan to seven thousand yuan, and some companies have even offered to recruit more than one thousand yuan. The conditions for special contract actors attract retired civil servants and even financial talents to join the industry to pursue their “star dreams”; in addition, short scripts can make small profits but can earn hundreds of millions of dollars in just a few days of broadcasting.
The Mainland is facing a “shortage of talent”, with a daily salary of thousands of dollars, even financial talents are pursuing their dreams of becoming actors. (MATTHEW KNIGHT/AFP via Getty Images) (MATTHEW KNIGHT via Getty Images)
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“Micro-short drama” with even cost and attractive return
“Micro-short dramas” emerged as early as 2021 in mainland China. Each episode is less than ten minutes in length. It has a fast pace and varied plots. It has a wide range of dramas ranging from urban romance to ancient puppets cultivating immortals. It is very popular with audiences. Its production cost is low. The income can be hundreds of thousands or even millions of yuan. In the sluggish Chinese economy, it is a good investment project for investors. Artists such as Wang Dongcheng, Li Jiaqi, Du Yuchen, etc. who suddenly started filming traditional TV shows, and Major film platforms and production companies have joined the mini-series army. For example, Kuaishou’s “This Male Protagonist is a Little Cold” has been played more than 900 million times, “Master Qin’s Little Mute” has been played more than 300 million times, and Tencent’s “The Psychic Concubine” has been played more than 900 million times. It also has a playback record of 500 million times; and the top hits in recent months are mainly romance genres, including “Oops!” The Queen is here to work”, “Mr. Sang, please stop being abusive, madam, she is getting married”, “The husband from a flash marriage belongs to a wealthy family”, etc.
Hengdian is China’s film and television base, and it is also the DreamWorks that has given birth to many mini-series. In the past, the daily salary of extras was only 100 to 200 yuan, and they were not necessarily released every day. The accumulated monthly salary was only 3,000 to 4,000 yuan. Yuan, the income level is difficult to survive in the local area; however, under the craze of micro-short dramas, directors of various production crews have resorted to their “killer trumpet” in order to grab people. Some production crews are recruiting temporary clerks with a monthly salary of 7,000 yuan, which is much higher than before. Double the daily salary of some special actors, which can reach up to 1,000 yuan, attracting many people to join the industry and get a taste of what it’s like to be a “big star”.
Many of the popular micro-short drama themes in the Mainland are romance-based. (Web image)
Civil servants and financial talents pursue “star dreams”
Mainland media reported that during the recruitment process, young male actors were in greatest demand. Under this craze, the number of registered actors in Hengdian suddenly increased to 130,000. If Linji accumulates a certain amount of performance experience and is appreciated by the crew, Both the human resources and the drama will be improved, and Zhu Tide will be separated from inconspicuous characters such as Qing soldiers and passers-by.
The popularity of micro-short dramas and their high salaries have attracted many unexpected people to join the industry. Mainland media reports include retired civil servant Liu Lin, who has played roles such as a rich man, a jewelry appraiser, and a housekeeper in many micro-short dramas. He even said that he was “an actor who was delayed by work” when he was young. Now that he is old and has the opportunity to realize his dream, he feels very satisfied. Another man who works in Hengdian is Dong Shuzhi, who is in his early thirties. He is the head of a financial company. When analyzing market information, he accidentally discovered the industry trend of micro-short dramas, so he recommended himself to be the second male lead in a drama. , his interest got out of control, and acting became the side job of this financial genius.
Micro-short films have small profits but big profits, which makes many directors who make traditional blockbusters feel itchy. (MATTHEW KNIGHT/AFP via Getty Images) (MATTHEW KNIGHT via Getty Images)
Earn over 100 million yuan with 500,000 yuan
Micro-short dramas have exploded in popularity in the past two years. With its low-cost production and high return rate, the risk for investors is lower than traditional movies that invest tens of millions. With the hit three years ago, ” “Warriors” (this is a mainland micro-movie, different from the movie of the same name starring Chow Yun-fat and Aaron Kwok), for example. The investment cost of the entire crew was only 500,000 yuan, but it generated over 100 million yuan in revenue within eight days of being broadcast online, which attracted many filmmakers. Directors who make traditional blockbuster films are itching to make movies. From the audience’s point of view, short-form dramas are small in number and played quickly. The audience can easily follow the drama without staying up late, so it is very popular among office workers.
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2024-03-10 02:12:03
