photo: Vít Hassan for PrahaIN.cz/Michal David
Michal David has been working with Penny Market for a long time. We can mention his concerts for the 25th anniversary of the company, which took place in 2022 before Christmas. Entry was free, a customer card was enough. He also played several roles in commercials.
He is now releasing a new CD, but it will only be available at Penny. Michal David fans rejoice, supermarket customers less so.
“The first spot with Michal David was ranked among the most successful Czech commercials of recent years. More than 1.5 million users saw it on YouTube alone, which is why we decided to use the connection with the well-known Czech hitmaker during the rest of the year as well.” said Vít Vojtěch at the end of 2022head of strategic marketing, when Penny announced the anniversary concerts.
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However, after the publication of the first advertising spot on social networks opinions were mixed. “I’m just wondering how much this shoot has cost and how it’s reflected in prices for customers. Michal David didn’t do it for a few pennies. Someone has to pay for this ad. And who? Customer,” for example. Others praised the ad.
Exclusively at Penny
Michal David announced a few days ago on their websitethat he is releasing a new CD.
Funky 2 is said to offer twenty-two hits in a new funky version. But only in the Penny store network.
The chain speaks of a unique event. The CD can be purchased in stores for 149 crowns.
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“Go somewhere with David. Only decency will not allow me to write where,” said the customer on the official FB profile of the store. Another commented ironically whether the compote would be free with the CD. “I’d like a CD autograph, can I have a list of his services, when will he be on sale?” asked another.
We did not find a single positive comment.
We don’t know why music CDs can only be purchased at Penny counters.
I guess we don’t
Enthusiastic fans can only be found on the official website Facebook Michal David, where the singer warns that there will be a limited number of carriers.
“I was in Penny on Doubravka in Pilsen today after seven o’clock in the morning and they had it there, so I didn’t hesitate and bought it,” wrote one of the singer’s supporters.
We went to Penny ourselves on Thursday evening. And although it was supposed to be the first day the CD was to be sold, we didn’t notice it in the store.
When we asked the staff member if they had the album, he said he didn’t know we should ask someone else. Whom? He didn’t know.
The cashier responded similarly. “Well, I don’t know at all, he’s probably not here,” she said curtly.
2023-11-05 07:50:33
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