the Purchase Hotels have a new Head of Marketing: Michael Lemke (56) has been accompanying the company as an external consultant since 2019 through the re-branding and repositioning of the brand that was started around two years ago. Lemke can look back on around 30 years of experience in the hotel industry, which he would now like to contribute to further implementation.
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Philipp v. Bodman, managing partner of Achat Hotels: “We are still in an important, forward-looking restructuring phase, which of course also has to be communicated and presented to the outside world. We are convinced that Michael Lemke will supplement this large project with further ideas, provide additional impulses and thus move us forward. “
Michael Lemke, a trained hotel manager, has worked for numerous hotels, hotel brands and chains in the areas of marketing, brand launch and development over the course of his career. Important stations were, among others, the Steigenberger Hotels, Marriott Hotels, Radisson SAS, Lindner Hotels, Toedt, Dr. Selk & Coll. GmbH, DSR Hotel-Holding as well as various individual hotels such as the Sonne Frankenberg, the Strandhotels Dünenmeer and Fischland.
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