Michael CallahaAs the new CMO, n is responsible for the global brand positioning of Acronis expand and also focus on increasing awareness of the flagship business product Cyber Protect Cloud. The Swiss company wants to grow, even if the past year, according to its own statements, was the most successful in the company’s history – founded in Singapore in 2003 and headquartered in Switzerland since 2008. In any case, the framework conditions are good, that the 750,000 companies that use Acronis products will add another pöaar.
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The protection of one’s own IT infrastructure is now one of the mega-topics in almost all industries. Malware and hacker attacks cause damage in the billions. Last week, for example, the Perlen paper factory, the only newsprint factory in Switzerland, had to shut down production due to a cyber attack on its IT system. This week, a hacker attack caught Europe’s largest car dealership, the Emil Frey Group, headquartered in Zurich, Switzerland.
The expectations of the new head of marketing with his international management experience are corresponding. “His track record of realizing impressive growth for the brands he has developed makes us curious about what is to come for Acronis under his leadership and expertise,” said Patrick Pulvermueller, CEO at Acronis. Prior to his time at Confense, Callahan also worked for McAfee, HP, Firemon and Zimperium, among others. me
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