Mi-Yeon is eye-catching in the new series of shoes and accessories, and perfectly interprets this season’s “charm statement” with strong expressiveness in front of the camera. As this season’s muse, Miyeon also vividly displays the brand’s playful and fearless spirit through a series of short films, conveying the brand’s confident vitality.
In addition to Mi-Yeon’s personal performance, model Vivienne Rohner also went to Ibiza, Spain to shoot and interpret the spring series. “Charm Statement” is the theme of this season, and the new collection of shoes and accessories is eye-catching, showing off the style no matter day or night. Modern prints and bold contrasting colors are playful yet confident, while Jimmy Choo drop heels lend a chic edge to strappy sandals and slingback mules. Vivienne interprets the confident and powerful image of Jimmy Choo women with her rich expressiveness and relaxed and lazy style.
The brand’s unique quilting pattern used in the Avenue series accessories and shoes is reinterpreted this season with modern contrasting geometric prints. The design presents sharp color contrasts and is very modern. In a strong single color, the angular patchwork design makes the BLAKE high boots with sharp pointed toes and slender wedge heels, as well as the AVENUE small square shoulder bag and AVENUE soft leather shoulder bag look lively. The vibrant AZIE block-heeled sandals combine sky blue and navy blue, playing with classic color collisions in a modern style. The drop heel design that debuted in the 2023 winter series has also been updated, and it shines with charm on the stylish and simple AMOS sandals and AMEL slingback sandals, which are unforgettable.
The campaign was shot by photographer Stas Komarovski in Milan and Ibiza.
