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“Working Together, Apart”: Reinventing Relationships Between Teams and Clients

Sagi Haviv explains how the rebranding of discovery+ and Panda Global logos helped his team to reinvent their working methods

In March 2020, when the pandemic hit, like everyone else, we were nervous about impact on our business. There were two main worries: one, that clients might be skittish about initiating or continuing design projects when the world was in crisis.

This worry very quickly lifted when we discovered that many companies were eager to use the downtime of the pandemic to continue and even to accelerate their engagement with us.

The second concern was more existential: working collaboratively and in person—both within our office and with our clients—has been at the core of our practice for decades.

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