MGM Resorts International’s online gambling subsidiary, BetMGM, has announced a partnership with X, formerly known as Twitter, to bring sports gambling statistics to the popular social media platform. This collaboration aims to provide users with access to betting odds and a direct link to BetMGM, allowing them to place bets directly through the platform.
MGM Resorts International, a renowned hospitality and entertainment company with a portfolio of highly lucrative hotels in Las Vegas, has been making strategic moves to capture the US sports betting and online gaming market. In July 2018, the company partnered with UK gambling operator GVC Holdings to establish BetMGM.
While the specific financial terms of the collaboration between BetMGM and X have not been disclosed, the introduction of a new feature on X that showcases betting odds is expected to be launched soon. This feature will enable users to easily access BetMGM and place bets directly through the social media platform.
The timing of this partnership is crucial, as it comes just two weeks before the NFL Super Bowl. X, known for its live event coverage, experienced record-breaking engagement during the Super Bowl broadcast in 2015, with 28.4 million tweets related to the event. However, the platform has faced challenges in recent years, particularly during high-traffic events like the Super Bowl. Outages and crashes have occurred, leading to disruptions for users. In fact, last year’s halftime show caused X to crash, highlighting the need for system stability and robustness.
In preparation for the upcoming Super Bowl in 2023, X owner Elon Musk took steps to address these issues. He emailed staff instructing them to prioritize system stability and robustness over developing new features. This decision was made to ensure a smooth experience for users during the highly anticipated event.
The collaboration between BetMGM and X is expected to enhance the sports betting experience for users on the social media platform. By integrating betting odds and providing a direct link to BetMGM, users will have a seamless and convenient way to engage in sports gambling. This partnership not only benefits BetMGM by expanding its reach to a wider audience but also provides X users with a new and exciting feature to enhance their social media experience.
As the NFL Super Bowl approaches, the collaboration between BetMGM and X will undoubtedly generate significant interest among sports enthusiasts and gamblers alike. The integration of sports gambling statistics into the social media platform is a testament to the growing popularity and acceptance of online gambling in the United States.
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