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‘Mežpils alus’, investing 30 thousand euros, continues to experiment

As spring approaches, JSC “Aldaris” with the brand “Mežpils alus” has started to produce three new products – “Latvian favorite beer”, “Apiņotais alus” and the first “Mežpils IPA” style beer – “Session IPA”. Approximately 30 thousand euros have been invested in the development of new beverages.

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The company points out that with the growing demand for non-traditional flavors, “Mežpils alus” continues to experiment, introducing the people of Latvia to an ever-widening variety of beer styles. IPA style beer is one of the dominant fashion trends in the world of beer.

Beer Ambassador Andris Rasiņš and technologists drew inspiration for the creation of the “Latvian favorite beer” recipe, watching the growing demand for sweet beer. This type and nature of beer is increasingly offered both traditionally and new craft brewers, whose products are mainly available in specialist shops and in the HoReCa sector.

In turn, “Apiņotais alus” has a completely opposite taste profile, if compared to the “Latvian favorite” lager. At the same time, it is as different from the usual assortment as the two types of beer described above. During the brewing process, a large amount of hops is added to this beer using the so-called dry hopping or the dry-wrapping method, which gives the beer a citrus aroma. The purpose of the method is to make the taste and bitterness of the hops expressive and the taste decisive.

All three new products have obtained the “Green Package” certificate of JSC “Latvijas Zaļais punkts”. This confirms that the product packaging is recognized as 100% recyclable or environmentally friendly in the certification process.

“After a hard day’s work or field work,” Mežpils Apiņotais “will be in place – refreshing and easy to enjoy, compatible with grilled dishes and savory snacks. “Session IPA” brewed brightly brewed beer for lovers and is definitely recommended to enjoy with spicy dishes. Asian and also Mexico kitchens – for them this will be a great addition, “comments Rasins.

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