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Mexico, potential marketplace for Italian cosmetics: IP

Mexico is a possible vacation spot for Italian cosmetics exports, because the European nation despatched merchandise from that sector to the nationwide territory value 81 million euros in 2023, an quantity that translated into a rise of 52.2 % in comparison with 2022, mentioned the Italian personal sector and the Embassy of that nation.

“The sweetness sector is without doubt one of the symbols of Made in Italy” mentioned Alessandro Modiano, Italian Ambassador to Mexico, within the context of Italian Magnificence Day, which seeks to advertise the cosmetics market of the European nation.

“Mexico is a rustic with a excessive potential for the export of beauty merchandise, because of the dimensions of the market and the continuing socioeconomic improvement,” he mentioned.

“This represents an necessary alternative for Italian corporations to develop internationally, particularly within the high-end segments the place our merchandise stand out for his or her excessive requirements of high quality, fashion and sustainability, all of that are attribute of Made in Italy cosmetics,” the Ambassador careworn.

In line with a report revealed in June 2024 by Cosmetica Italia, the Italian cosmetics trade is strongly export-oriented, as the load of exports on the overall turnover of the cosmetics trade in Italy has doubled within the house of twenty years, rising from 23 % in 2003 to over 46 % in 2023.

The Italian cosmetics trade, mentioned Fabio Franchina, Vice President of Cosmetica Italia and accountable for internationalisation, “is famend for its progressive spirit, the standard of its merchandise and the excellence of its technological options.”

He highlighted that Mexico is among the many high twenty locations for exports of this sort of items, with a worth of greater than 81 million euros in 2023, a determine that confirmed a rise of 52.2 % in comparison with 2022.

Alcohol-based perfumes dominate with 57 million euros, adopted by hair care merchandise; skincare merchandise and make-up are recording robust development.

“The Italian Magnificence Day occasion in Mexico Metropolis is a part of the actions carried out by the Worldwide Commerce Company ICE – ITA (Italian Commerce Fee) to assist Italian corporations within the cosmetics sector within the means of internalization in direction of the Mexican market and the promotion of Made in Italy magnificence merchandise,” mentioned Olga Gravela, Director of the ICE-Company Workplace in Mexico Metropolis.

“The initiative is especially necessary in view of the prospects supplied by the Mexican magnificence market, characterised by a constant development of development in imports and by the superb aggressive place of Italy, which, with a share of seven.02 %, occupies 58th place amongst Mexico’s suppliers, contemplating the principle cosmetics segments, and is the third European nation after France and Spain,” he mentioned.


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– 2024-07-23 15:28:23

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