Hong Kong has actively developed the Islamic financial market in recent years, and the results have yet to be verified. However, when it comes to exploring the Middle East market, football king Metz is definitely better. After earlier spending HK$200 million to endorse the tourism industry of Saudi Arabia, he has recently made a breakthrough in his image. Traditional Middle Eastern clothing endorses Saudi brands. The football king travels among the rich in the Middle East and earns a lot of money before retiring.
Once again endorsing a Saudi brand, Metz seizes opportunities in the Middle East faster than Hong Kong. (Sayaar)
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Mes endorses Middle Eastern clothing netizens: the power of money
Whether he is galloping on the court or is a good man who loves his family, every move he makes is impressive. However, recently, the Saudi traditional clothing brand “Sayyar” announced that Metz is the new image ambassador. He wears traditional Middle Eastern clothes. The football champion wearing a red and white Arab headscarf surprised many fans. According to Sayyar, the brand specializes in men’s clothing products, mainly using natural Egyptian cotton and “produced in accordance with the highest British standards and the most prestigious international manufacturing methods.” It is positioned as high-end Middle Eastern traditional clothing. The company has not announced the endorsement fees, but based on the previous annual price of about 60 million yuan for China Mengniu and about 20 million yuan for liquor, the endorsement of Middle Eastern clothing this time may start at 10 million U.S. dollars; the football king is unconventional and wears Middle Eastern clothes. Regarding traditional clothing, some netizens joked that this is the “power of money.”
Endorsement product: Zhenyin prepares for retirement
In fact, Metz switched from the high-intensity European battlefield to Miami International last year. As he prepares for what may be the last America’s Cup in his career, he also begins to prepare for his retirement career. He has already endorsed many products in China. However, after the turmoil of Miami International’s appearance in Hong Kong, Meisi became the target of Chinese patriots, and Meisi simply changed its focus to the Middle East market. In addition to endorsing Middle Eastern clothing this time, he also started to endorse the Saudi Arabian Tourism Bureau as early as last year. It is reported that the contract does not specify that he will go to the Middle East in person, but the three-year remuneration is as high as 22.5 million euros, equivalent to nearly 200 million Hong Kong dollars, and ten social media articles Media posts cost 2 million U.S. dollars, with an average of about 1.6 million Hong Kong dollars. In reality, they are making money from Islamic countries while lying down.
Hong Kong issues Islamic bonds for third time
Metz focuses on the Middle East market, and Hong Kong has also rushed into the Islamic financial market in recent years. It proposed to issue Islamic bonds (Sukuk) as early as 2007. However, Singapore “cut off” it and issued it in 2009. Hong Kong will not issue its first issuance until 2014. , the UK also launched it in the same year, and Hong Kong also issued Islamic bonds again in 2015 and 2017. Although various financial centers are gearing up to develop the Sukuk market, the vast majority of Sukuk bonds are currently issued in Malaysia and Saudi Arabia, with very few issuance cases outside the two places. Data from the Asian Development Bank (ADB) shows that Malaysian Islamic bonds issued in 2020 accounted for 32% of global issuance. Sukuk issuers prefer Islamic countries that “speak with one voice”. No wonder the Secretary for Financial Services and the Treasury, Mr. Hui Ching-yu Encourage Hong Kong students to learn the languages of countries and regions along the Belt and Road Initiative.
Saudi Arabia aims to develop into a financial center in the Middle East
After the epidemic, European and American funds have not returned to the Hong Kong investment market in a significant way. Hong Kong has once again mentioned Islamic finance. As early as 2017, then Chief Executive Carrie Lam visited Saudi Arabia to seek the listing of “oil giant” Saudi Aramco in Hong Kong. At the beginning of last year, Li Jiachao also I have visited Saudi Arabia, but the goddess has the will but the king has no dreams. Saudi Arabia is determined to develop into a financial center in the Middle East. Of course, the money will not go to others. Even the exchanges in the United States, Hong Kong, Japan and the United Kingdom are striving for the company to be listed locally. , but Saudi Aramco has remained unmoved. Saudi Aramco was listed on the Saudi Riyadh Stock Exchange in December 2019, raising a total of US$29.4 billion, making it the world’s largest IPO project in history.
As for CSOP Saudi Arabia ETF (2893), which tracks Saudi listed companies, it was listed on the Hong Kong Stock Exchange in November last year, becoming the first ETF of its kind in the Asia-Pacific region. Since its listing, the cumulative increase has reached 10%. However, the original intention of the ETF is to let Saudi Arabia companies draw funds from Hong Kong, which runs counter to Hong Kong’s hope of attracting funds from the Middle East. It is worth mentioning that in December last year, the China Securities Regulatory Commission received Huatai-PineBridge’s application to issue the CSOP Saudi Arabia QDII-ETF product. Once officially approved, mainland investors can also participate in this ETF market.
2024-03-13 23:32:02
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