The objectives are quite clear for this summer: we must attract around 650,000 foreigners and 1.1 million French people. By launching the season, the Grenoble Alpes tourist office is displaying its ambitions. “We want to find the rates of 2019, those before the Covid”, explains Cyril Laily, the director.
With for that, a general philosophy: that of changing the image of Grenoble. “We want to rediscover the fantasy that was attached to this city, restore its image. Too many clichés, often false, circulate and are detrimental to tourism”, estimates Cyril Laily by showing a communication campaign which will be distributed in 20 million copies throughout France. “We want to show that Grenoble is not traffic jams, violence or pollution but…
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