Meta’s AI Strategy: Balancing the Common Good and Commerce

The topic of AI plays a major role at all large tech companies – including Meta.

Meta has made significant investments in artificial intelligence in recent years and uses it in various aspects of its business – including marketing. In the long term, the tech giant is developing an AI strategy that operates on two levels – between the common good and commerce.

In mid-May, Meta introduced new advertising products such as the Advantage+ Suite, the AI ​​Sandbox and chatbots that use artificial intelligence,