The University of St.Gallen, also known as HSG, entrusts the brand consultancy Metadesign with the mandate to modernize the brand image in order to position the university as a leading think tank in Europe.
– 27. September 2021
With the mandate, Metadesign is intended to express the brand’s claim to leadership even more strongly in the future. To this end, the brand image is being modernized and aligned with the requirements and demands of a digitized world. In addition, the numerous users of the brand receive simple tools to communicate consistently and coherently across the board. The first results will be continuously visible over the coming months.
Valérie Horner-Diem, Head of Branding and Marketing University of St.Gallen: “We are increasingly competing with the University of St. Gallen in international competition. We have to express our unique positioning with a dynamic and at the same time consistent brand experience. We are pleased to have MetaDesign, an internationally distinguished partner at our side who challenges and supports us in this process. “
Lukas Eiselin, CEO Metadesign: “The University of St.Gallen occupies a unique position in Europe as an educational location. We look forward to emphasizing this position with the brand and carrying it into the future. “
The University of St.Gallen was founded in 1898 as a commercial academy. Metadesign is a global brand consultancy with offices in Beijing, Berlin, Düsseldorf, Lausanne, New York, San Francisco and Zurich, which has been selling brands such as Apple, Bucherer, Didi Chuxing, Die Mobiliar, Four Seasons, Intel, Jaeger-LeCoultre, Swiss Cancer League since 1979 , New York Philharmonic, NZZ, Swiss Life and Volkswagen.
(Visited 15 times, 15 visits today)
–
–
