A Metathe responsible company Facebook e Instagramdeveloping new facial recognition tools to protect its users. This technology aims to help recover compromised accounts and reduce celebrity fraud. In particular, the intention is to protect users from false advertisements, which often use the image of public figures to deceive.
Although machine learning is already being used to identify problematic content, scams involving celebrity images remain a major challenge. Meta is trying to make the identification of these events possible by using facial recognition, a method that aims to be more effective in detecting fraud.
How Does Facial Recognition Technology Work?
It is expected that the new system will determine the accuracy of suspicious advertisements by comparing images and profile pictures of these famous people. If the device detects fraud, the ad block is activated, preventing the scam from spreading.
This act requires celebrities to have a profile on stage, either on Facebook or in Instagram. Initial tests have shown potential, but there is still a way to go before full implementation. Therefore, the system should be available in the coming months, although a specific date has not yet been announced.
How can users recover broken accounts?
Recovering limited accounts will be more flexible using video selfies, in the same way as Face ID and Apple. A Meta ensures that these selfies are encrypted and stored securely, emphasizing user privacy. In addition, facial data for comparison will be deleted immediately after use.
Although the Meta has previously suspended facial recognition functionality in 2021, due to privacy concerns, the new tools have been designed with user security and data protection in mind. The company is in contact with regulators to ensure that all privacy aspects are met.
What are the challenges of using facial recognition?
Despite technological advances, the use of facial recognition still raises concerns about privacy and the ethical use of data. There is an ongoing debate about how companies can balance security with the need to protect sensitive user data.
A Meta is aware of these concerns and promises to take strong measures to ensure front-end data security. So, use the technology it aims not only to solve immediate security issues but also to build trust between users and the platform.
Future projections for technology use
The company’s new facial recognition devices are expected to arrive Meta expand and become an integral part of social media security. The company believes that this technology not only will it help prevent fraud, but it will enhance the user experience by offering a safer and more reliable environment.
With online threats constantly evolving, technologies such as facial recognition are seen as essential measures to protect both ordinary people and members of the public from growing cyber threats.
2024-10-25 23:40:00
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