Meta Unveils 2025 Social Media Trends: AI Integration, Fan Communities, and the Digital-Real Blend

In a special event held on November 7 in São Paulo, the Meta he noted innovations in artificial intelligence (AI) and trends for social networks in 2025. The conference brought together experts and enthusiasts, focusing on digital and cultural transformation.

Jon Carvil, Communications Director for Artificial Intelligence at Meta, presented how AI has been developing the WhatsAppembedding it more into consumers’ daily routines. The technology aims to facilitate communication and make the application an intelligent friend in everyday life.

Carla Mayumi, co-founder of Talk Inc, also participated, discussing the cultural and behavioral perspectives that will shape the future of social media. Three key trends have been revealed, highlighting the growing interconnection between the digital and the real.

1. Fan communities: a new social dynamic

Fan Verses is emerging as an important trend, with 40% of Brazilians reporting a strong emotional connection to idols. This connection generates communities that offer belonging and identity, demonstrating the interactive potential of social networks.

In 2025, these communities are expected to expand, with digital platforms creating more spaces for interaction between fans and idols. Social networks are becoming a new meeting place, reinforcing their social and cultural work.

Photo: El Editorial/Shutterstock

2. Sense of artificial intelligence

Secondly, the AI-Awarenesswhich stands out as a growing need to understand artificial intelligence. With AI’s ever-increasing presence, it is imperative that individuals and organizations understand its benefits and challenges.

This awareness includes education in privacy, security and digital ethics. A greater understanding of AI is essential for more informed decision-making and for the development of appropriate public policies.

3. Mix between reality and digital

Finally, we can mention Chronical ONlife, a concept created by an Italian philosopher, which describes the integration between online and offline life. Digital life becomes an extension of self-expression, directly influencing identity and modern culture.

This ongoing interaction between IRL and SML reshapes our communication and identity experience. In an unstoppable cycle, events on social media influence the real world and vice versa, changing our understanding of what it means to be alive.