Editorial: Diario El Periodista Photo: agency
Entravision Cisneros Interactive recently announced that it will be an official authorized partner of Meta, the company that owns Facebook, Instagram and WhatsApp, to provide support, training, lines of credit and local billing to advertisers in the country and thus help them meet their business objectives. .
During a press conference, Byron Cabrera, Country Manager of El Salvador at Entravisión Cisneros Interactive mentioned that one of the main strategies is to expand the alliance with Meta in El Salvador to build and provide added value for companies to achieve their business objectives. more efficiently.
“We want to help advertisers and agencies to take full advantage of all that Meta has to offer, as we have been doing in other markets in Latin America in the last 5 years with great success. The arrival in this new market will allow us to provide strategic support, advice in terms of creativity and content to facilitate the use of new tools and boost business in the region”, detailed Cabrera.
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Entravision Cisneros Interactive, as an official authorized partner of Meta, will focus on helping local companies grow sales and make their advertising investments more efficient. These new offices in El Salvador will join the 16 markets in Latin America where the digital advertising company has a presence.
Victor Kong, CEO of Entravisión Cisneros Interactive, said: “We are committed to education and rational investment. During 2021 we have trained more than 5,000 people, part of the team of advertisers and agencies that work with us. Our experience throughout these 5 years of working with Meta has allowed us to help advertisers increase their sales, minimize the cost of customer service, reduce churn rates and other business objectives. This is why you have so much confidence that we will achieve the same impact on Salvadoran companies.”
Kong added that this alliance with Entravision Cisneros Interactive will allow us to offer a close and agile service and experience for the development of local advertisers, extending the experience we provide to other clients in Latin America.
A boost to digital marketing
“The expansion of our alliance with Entravision Cisneros Interactive to provide support to advertisers in El Salvador is a sign of our commitment to the development of the region. We are very excited to extend the reach of the program, which has a track record of success in helping advertisers and agencies create more meaningful connections with consumers to help them achieve their business goals,” said Christian Pretelt, Regional Reseller Leader for Goal in Latin America. “As part of our collaboration, we will implement digital marketing education programs to drive growth in Central America,” he said.
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