Meta has presented new AI tools to its partners and advertisers. According to the company, these include new AI functions, generation and centralization of these in Advantage + Creative. However, the new features are not available immediately, but will be gradually rolled out globally in the coming months.
There are, for example, new GenAI functions for images and text. For the first time, Meta says it will be possible to create complete image changes inspired by the original advertising motif. This includes text overlays, generating new backgrounds for product images, and scaling images to fit directly on different surfaces. AI-generated copywriting is now available for headlines as well as advertising text.
The new GenAI features, as well as current creative enhancements, will be available in Advertising Manager through Advantage + Creative. This collection of AI functions is intended to simplify the work of advertisers.
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2024-05-11 17:12:47
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