Ramallah – Dunya Al Watan
The Meta Group intends to add paid subscription fees for users of the Instagram and Facebook platforms without ads, and the initial implementation comes in European countries in compliance with European legislation related to personal data privacy and targeted advertising.
Meta Platforms
The newspaper (Agence France-Presse) revealed that through this feature, users who do not agree to the American group collecting their personal data for the purposes of advertising targeting will be able to maintain access to the Meta platforms, in exchange for paying a monthly fee, and the digital platforms in question have a grace period until March 6, 2024. To comply with these new obligations. Meta submitted this proposal to European regulatory bodies in September 2023.
The Wall Street Journal explained that monthly payments will be made to subscribers of approximately 10 US dollars for their accounts on Instagram or Facebook on their computers, and 13 US dollars for mobile applications on smartphones, and each subscriber can add an additional account worth about 6 US dollars to their account. His monthly bill.
Social media networks use the model of taking advantage of the data of billions of users, in order to choose personalized ads that are precisely targeted to users, using the personal data that companies collect about them.
In a previous context, the European Union has sought for years to combat the tracking of Internet users without their consent, first through the European Data Protection Rules of 2016, and then through the Digital Markets Law that came into effect during the summer of this year.
Last July, the European Court of Justice issued a ruling confirming that the Meta Group does not have the right to share personal information about its users between its platforms.
2023-10-07 10:14:43
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