The new directive should provide an answer to “the regulatory requirements that evolve”, the internet giant said in a blog post. In January, Meta received two heavy fines totaling 390 million euros from the Irish privacy watchdog for violating European GDPR rules.
Three months
The fine was related to how the company used customer data for personal ads on Facebook and Instagram. Meta was given three months to comply with European regulations.
This means, among other things, that Meta must request specific permission from its European users to show them personalized advertising. Today, all users give that permission anyway when they create a profile on Facebook and Instagram.
No direct impact
“Today we are announcing our intention to adjust our legal basis for individuals in the EU, Switzerland, Norway, Iceland and Liechtenstein,” said Meta. The company also indicates that there is no direct impact on services in the region. We will continue to engage in a constructive dialogue with regulators.
Europe is an important market for Meta. At the end of 2022, the company had about 300 million active users in Europe, out of a total of 2 billion worldwide. European users account for a fifth of the company’s advertising revenue.
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2023-08-01 19:06:48
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