11:44 AM Wednesday 04 October 2023
Meta, the company that owns Facebook and Instagram applications, is considering charging fees for an ad-free version of Instagram if the European Union does not agree to allow the company to use their personal data for targeted ads.
The Wall Street Journal said that the decision may be implemented in some European countries, and explained that users may have to pay about $14 per month on phones and $17 on computers.
According to the newspaper, Meta is threatening this step in response to strict privacy rules in the European Union, which require it to obtain users’ consent to display targeted ads to them, rules that are likely to negatively affect the company’s advertising revenues.
The privacy rules do not apply to the rest of the world, so it is unlikely that the decision will apply to countries outside the European Union.
Sources familiar with Meta’s plan said that users will have to choose between continuing to access Instagram and Facebook for free with personalized ads, or paying for versions of the services without any ads.
Meta estimates that it will have 258 million monthly Facebook users and 257 million Instagram users for the first half of the year in the European Union, according to data it publishes under the bloc’s content moderation law. The company said in a US securities filing that it had 3.88 billion monthly active people on its applications as of last June 30.
2023-10-04 08:44:00
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