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Meta CEO Mark Zuckerberg Admits Challenges with Retaining Users on Threads Application

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Executives Meta busy looking for ways to keep order Threads not left by the user. The reason, according to CEO Meta Mark ZuckerbergThreads lost more than half of its users just a few weeks after launching.

This became known to Reuters after listening to voice recordings from an internal Meta meeting, where Zuck said retaining users in the application was not an easy thing.

“Of course, if we get over 100 million people signed up, ideally it would be great if all of them, or even half, survive. We’re not there yet,” Zuck said at the meeting.

But according to Zuck, the decline in the number of users is something normal. He predicts that this decline will be sloping in line with the launch of new features in applications, such as the desktop version of Threads or the search function.

Then Chief Product Officer Chris Cox said that Meta is currently looking for tricks to retain Threads users, as well as to attract back users who have left. Like inserting posts from Threads into Instagram.

Apart from leaving users behind, Threads was also previously hit by spam and bot account problems. As a result Threads enforces limits just like Twitter does.

This new policy was announced directly by Head of Instagram Adam Mosseri in his post on Threads. He said active Threads users might inadvertently be restricted when they want to use the app or view content.

“Spam attacks are starting to increase so we will be tightening things like rate limits, which means further limiting accidentally active (false positive) accounts,” Mosseri said in the announcement.

“If you are affected by that protection, let us know,” he continued.

In the replies below Mosseri’s post, a number of Threads users complained about the increasing amount of spam appearing in the comments of their posts in recent days.

One Threads user even said half of his posts were flooded with bots, ranging from bots related to gambling to those offering USD 5,000. Other users admit they spend a lot of time just blocking bots promoting gambling and crypto sites.

Watch Video “Threads, Social Media Competitor Twitter which Immediately Becomes Viral”

(asj/fyk)

2023-07-28 13:45:10
#Threads #Abandoned #Users #Zuckerberg #Distraught

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