- The first countries to get this subscription this week will be “Australia and New Zealand” | Photo: EFE
Meta CEO Mark Zuckerberg announced “Meta Verified,” a monthly subscription in which Instagram and Facebook users can get their account verified with a blue badge, among other benefits.
The Facebook founder also noted that this annual subscription will cost between $11.99 and $14.99 and that it will also offer users “additional protection against identity theft.”
The first countries to get this subscription this week will be “Australia and New Zealand”.
The measure will arrive “soon” in more countries, according to Zuckerberg indicated via Instagram.
The blue check mark means that “Instagram has confirmed that an account is the authentic presence of the public figure, celebrity or brand it represents.”
The verification badge helps users identify the real accounts of brands and public figures. However, not all brands and public figures are verified by Instagram.
Initially, social networks did not have a subscription plan to obtain the blue badge. But Twitter got ahead of the various platforms, adding extra verification and other perks when signing up for a paid plan.
Requirements to request a blue verification
-Your account must represent a real person, registered business or entity.
-Your account must be the unique presence of the person or company you represent. Notable entities (eg pets or posts) are also eligible.
-Only one account per person or business can be verified, with exceptions for language-specific accounts.-The account must be public and have a bio, profile picture and at least one post.
-Your account must represent a well-known and highly sought after person, brand or entity.
Users already verified
Neither Meta nor Zuckerberg indicated whether users who are already verified will lose their blue badges if they don’t pay this monthly fee.
This measure is similar to the “Twitter Blue” plan that Elon Musk is implementing in his social network.
In this case, “Twitter Blue” subscribers also have an edit button -something that Meta’s social networks have been offering for free- and more characters in their tweets.
Since Twitter implemented this new system, various account impersonation problems have been seen, both for public figures who are alive and for those who have already died.
With information from EFE
