Messi launches his new production company 525 Rosario into the world of entertainment
Inter Miami superstar Lionel Messi is determined to shine beyond football with the launch of his new production company, 525 Rosario. This ambitious project not only seeks to create premium television content, but also to inspire families around the world with innovative programming. Together with Smuggler Entertainment, the same production company behind the docuseries “Messi’s World Cup” and “Messi Meets America,” the Argentine star is ready to conquer the world of entertainment.
As for the vision of 525 Rosario, the project promises a mix of films, sporting events and branded commercials, all under the supervision of Tim Pastore, CEO of Smuggler Entertainment, and the Messi family.
With offices in Miami and Los Angeles, the company will also seek to connect with the Latino and Hispanic community through narratives that reflect the roots and values of the Argentine star. However, some analysts are already pointing out that the pressure for Messi to remain relevant outside of football could generate tensions in his sporting performance.
However, the news has not gone unnoticed in the sports world. While some applaud Messi’s initiative to diversify his career and start producing audiovisual content, others question whether this new project could distract the player from his true field, which is football. At 36, Messi remains the key piece of Inter Miami, but some critics wonder if the star is losing focus on what really matters, leaving aside his maximum performance on the field.
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