Social Media Ad Campaign
Die MERCURY insurance is the second largest and oldest insurance company in Austria. The focus of their range of services is on all areas of insurance relating to human well-being in order to form a useful addition to the state health system. These include health insurance, accident insurance and life insurance.
In May 2022, Merkur Versicherung will start a new social media advertising campaign to acquire new customers with a target group ranging from young adults to adults with children. Short lead-add videos were produced for customer acquisition via social media, which explain the various insurance fields of MERKUR Versicherung and their advantages. A video with pre-produced video material and a motion graphics video with text animations were created for each topic.
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