Mercedes has outlined a strategic plan aimed at a complete restructuring of its range of entry-level models through the introduction of an additional three affordable electric cars. These innovations are scheduled to roll out over the next three years.
The implementation of this strategy aims to exert influence in the market segment occupied by brands such as Tesla, as well as other competitors such as the Chinese company Byd and even Volvo. The challenge for Mercedes will be to ensure penetration of the market for affordable electric cars, successfully competing with established car manufacturers already present in this area. Let’s dig into the details:
Towards new affordable Mercedes cars New development strategies from Mercedes
Towards new affordable Mercedes cars
Mercedes is ready to unveil one new electric car entry level, which aims to challenge the Tesla Model 3. This car, with dimensions comparable to those of a Mercedes CLA, will be officially presented during the IAA Mobility 2023 in Monaco.
According to rumors reported by Automotive News, the next Mercedes proposal would boast aestimated range of about 640 km and will feature an innovative interior designed to capture the attention of younger consumers. To compete with the Model 3, the car will also have to be considered economical, albeit with due reference to the current context of the electric car market.
Mercedes could offer its car at a lower price than the Model 3, which can be purchased for less than 40,000 euros thanks to various concessions and incentives.
A car of this magnitude could create interesting market scenarios, especially considering that Tesla Model 3thanks to several price reductions, enjoys a little contested position in this electric segment, attracting the interest of many potential buyers who want to move to the electric world.
Mercedes however, it is not planning to show only this new entry-level electric at IAA Mobility 2023. The German manufacturer is also expected to show its next electric crossover, the GLC, as well as the EQXX and Vision One-Eleven concepts, which will preview the future EV platform which will be used in future models. The pricing policy adopted, since the new economic cars under the Mercedes brand they should be offered at a starting price of around 20,000 euros.
New development strategies from Mercedes
Mercedes is introducing a new B-SUV, which will adopt an advanced 800V charging architecture system, allowing a rapid recovery of autonomy. This technology will make use of a 350kW high power outlet, allowing the vehicle to recharge from 10% to 80% of its autonomy in 30 minutes. The battery, with a capacity of 100 kWh, will guarantee an estimated range of around 450 kilometers in optimal conditions. Expected to offer a hybrid version that combines elements of luxury and off-road capabilities in the context of electric vehicles.
Today the new Mercedes SUV is being evaluated, and if it receives approval, it would become the company’s fifth entry luxury model. This initiative is part of a broader strategy to make the Mercedes brand more accessible and to conquer new market segments hitherto neglected. The price of new Mercedes B-Suv 2023 can settle for around 25,000 euros, making it an attractive option in the panorama of premium electric vehicles.
2023-08-14 15:28:02
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