| 12/01/2021 6:45 | Updated: 11/01/2021 11:01 PM
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Movement in the world of legal consulting. BlackSwan Consulting incorporates Mercedes Asorey as a partner to strengthen strategic advisory services to clients in the area of marketing, communication and business development.
In this way, BlackSwan seeks to increase its capacity to accompany professionals in the management of their firms and help them optimize the provision of their services. Mercedes Asorey has been, until last year, director of communication, marketing and business development at Gómez-Acebo & Pombo.
Previously, she was director of marketing and communication in Spain for the international firm DLA Piper for six years.
The same time as was communication director of the law firm Uría Menéndez, where she was responsible for the creation of the communication department of the firm.
During your professional career, Asorey has had experience in the regional administration as chief of staff in the Community of Madrid. In addition, she was a writer specializing in legal and court issues in media such as the newspaper Expansión and the Cope chain.
This professional has a degree in Law from the Complutense University of Madrid and PDD from IESE, and has also taken various courses in communication and digital marketing.
She is currently co-president of the Communication and Law Section of the Madrid Bar Association.
The consulting firm, with a presence in Spain and Latin America, provides strategic advice to law firms and legal and communication departments of companies.
Blackswan Consultoría is made up of professionals with extensive experience in management in the legal sector, who have more than 15 years advising on high-level projects in management, partner agreements, technology and operations design, among other aspects.
Speaking to Confilegal, Mercedes Asorey assures that “my professional experience, as well as teamwork with my colleagues, will allow us to offer differentiated advice to help firms achieve their objectives.
I am looking forward to contributing from BlackSwan to professionalize the management of firms, optimizing their resources, developing relationships with their current and potential clients and improving their position in the market. “
Miguel Ángel Pérez de la Manga, BlackSwan partner, affirms that “the arrival of Mercedes means reinforcing the area of business development and communication with an excellent professional, providing the entire team with her extensive knowledge in these areas, developed in some of the most important firms in our country ”.
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