Mercado Libre plans to punish sellers who market counterfeit Apple products through its website.
According 9to5mac, sellers who offer products through the platform have been receiving an email from Mercado Libre, warning that more drastic punishments will be applied against those who are discovered selling counterfeit Apple products.
What measures will MercadoLibre take?
We all know that it is not difficult to find counterfeit Apple products and accessories online, especially when it comes to accessories like chargers, airpods, iPhone cases, etc.
Apple also knows this and is willing to take new measures to combat the illegal sale of these products in Latin America, together with Mercado Libre.
Among the new measures, Mercado Libre will remove all Apple products from a seller if one of them is identified as counterfeit.
Likewise, the seller will be prohibited from selling any other company item through Mercado Libre in the future. Therefore, sellers are being asked to review their listings to avoid further restrictions on their accounts when the new measures begin to apply.
Mercado Libre states that these lists of counterfeit Apple products will be removed as of February 22, 2022 and it is not yet clear if Apple will take similar measures with its partners in other regions.
Apple and its fight against counterfeit products
Last year, Bloomberg reported that Apple had created a team to crack down on sales of counterfeit accessories from online marketplaces, including Facebook and Instagram.
“We have a dedicated team of experts who are constantly working with law enforcement, merchants, social media companies and e-commerce sites around the world to remove counterfeit products from the market (…) In the last year, we looked the removal of over 1 million counterfeit Apple product listings”
Apple
Also at the time, a company spokesman said the safety of Apple consumers was top priority and said the risks associated with imitation accessories could be “very serious.”
It should be noted that Apple has already taken action against those who sell counterfeit products. If you remember, in 2016 he filed a lawsuit against a supplier called Mobile Star and accused him of selling imitation accessories on Amazon and Groupon.
In response, Amazon simply stated that it had a zero-tolerance policy for counterfeit products and removed the products in question from its store.
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