The leading eCommerce platform in Mexico, Free market, will leverage the sale of automobiles through financing, thanks to a strategic alliance with BBVA Mexico, an institution that has emerged as the digital financial institution for granting automotive credit with the main marketplaces in the country.
This tool is “Unique in the automotive banking and is aligned with the group’s digital and open banking strategy, gives its business partners the opportunity to generate value in a new channel to increase their sales and generate the best experience for their end customers “, as reported by BBVA in a statement.
Seminuevos.com Y soloautos.mx, are other sales portals that, like Mercado Libre, will have this value offer that allows users to simulate and get a quote instantly, select the monthly payment that best suits their needs, make the credit application online, obtain the credit evaluation in seconds and receive a call from one of the executives of BBVA to complete the purchase, without having to leave the site.
Víctor Rojas Fernández, Director of Automotive Banking at BBVA Mexico, explained that the key purpose in mind is “Help automotive businesses grow and prosper. Give them the ability to offering financing at the time of sale is the ultimate lever to achieve it “.
The manager of the financial institution assured that they have put the bank within reach of their clients and now, they are sure that it is “The perfect tool to generate a unique experience in buying the car of your dreams.”
In addition, Mercado Libre recently announced a strategy with Go Virtual, a leading company in Mexico in the development of digital strategies for the automotive sector, through which More than 3,000 dealers registered in Mercado Libre Motors México will have the opportunity to view all aspects and angles of the vehicles online, with the aim of generating at the same time an increase in the reception of potential clients or leads.
This strategic alliance between Mercado Libre and Go Virtual has been the end result of debugging intermediary players (content aggregators) and understand how consumers have transformed the way they buy cars.
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