Pablo Vilanova, general director of Mercabarna, highlighted the keys to success: “Public-private collaboration and synergies”
The Propeller Club of Barcelona held its monthly meeting this Tuesday with Pablo Vilanova, general director of Mercabarna. In his speech he explained the importance of the main wholesale fresh food market in Europe, which manages some 600 companies in 110,000 square meters.
The recently appointed general director of Mercabarna pointed out the keys to success, which are “public-private collaboration and synergies.” “Essential synergies to fulfill Mercabarna’s mission, which is to guarantee citizen supplies. For this we have a hub of companies that includes producers, wholesalers, retail, logistics and cold management.”
Pablo Vilanova highlighted the importance of having “an important logistics muscle, since the challenge of achieving optimal efficiency in logistics and transportation is basic to being competitive.”
Clàudia Parera, Business & Strategy Managing Director of Transcoma Grupo Empresarial, new member of the Propeller Club of Barcelona, accompanied by Núria Burguera and Gonzalo Sanchís, vice president and president of the Propeller Club Barcelona, respectively, and Andre Pazos, Corporate Director of Marketing and Sales of the Transcoma Group
Likewise, Mercabarna proposes and coordinates several projects in favor of efficiency and sustainability. One of them is the one that is working in collaboration with the port of Barcelona, creating a cold distribution network that provides sustainable energy to Mercabarna companies, collecting energy from the regasification of LNG that arrives by ship at the port of Barcelona. and which is stored at Enagás. In this way, this energy – currently unused – is used, which would be sent to the companies of Mercabarna,
Another key is the location of Mercabarna: 2 km from the port, 5 km from Barcelona airport and 10 km from the city center, with critical capillary logistics due to the departure of around 10,000 vehicles to the Catalan capital. , “which forces us to offer shared logistics between the hub that Mercabarna represents, obtaining efficiencies that allow us to be competitive.”
In figures, Mercabarna exports 35% of the product, especially to Europe. 70% of the product sold is of Spanish origin, of which 12% is local, while 16% is from European Union countries and 14% from non-EU countries. Among the competitive advantages over other “Mercas” or distribution hubs is “the variety we have, with 230 companies that work with fruit and vegetables, attracting international customers,” highlighted Pablo Vilanova.
Mercabarna leased 160,000 m2 to the CZFB to incorporate new companies”
Among Mercabarna’s historical handicaps is the available space. “For this reason, in December 2021, we leased 160,000 square meters to the Barcelona Free Zone Consortium (CZFB), with the idea of incorporating new companies.” The growth will be progressive because in this space there are still industrial companies that will remain in this location until their leases expire “and then it will allow us to grow and create new synergies,” concluded the general director of Mercabarna.
2024-03-13 20:40:04
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