A worm in the fruit. From ancient Rome to family meals and restaurant menus, gender stereotypes are insidiously infiltrating our plates. Nothing (or almost) escapes this binary prism still deeply rooted in our society. Freelance journalist and author Nora Bouazzouni examines in her second book, Steaksisme: put an end to the myth of veggie and meat (1), this constructed food sexism, with real repercussions on the planet as well as on health. Playing on these injunctions, brands have been using and abusing this segmentation since the 1950s, to the point of getting their feet wet.
What is “magic eating” and how does it permeate marketing?
The “magic eating” or the “magic thought” around food is the fact of not consuming a food for its nutritional properties but for the symbolism surrounding it. When we eat meat, the idea would be that we have …
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