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The journalist Melissa Martínez uncovered an Águila beer to show the world that in Colombia there is also a version of press conferences, very similar to that of Cristiano Ronaldo with Coca-Cola.
Since CR7 decided to reject the soft drink multinational Coca-Cola, the press conferences at Euro 2020 have become scenarios to show their nonconformity or favoritism for the sponsoring companies.
On this occasion Melissa Martínez, the ESPN journalist promoted the new Aguila Beer product (0.0%).
Before the final of the BetPlay League, the journalist pretended to be at a press conference and drank a little of this beer.
“There are things that are learned and never forgotten, the taste of @cervezaaguila now 0.0 and my particular way of opening the bottles … (I have 3 brothers)”said Melissa Martínez.
Colombians reacted on social networks, indicating that in Colombia there is also a version of press conferences.
Melissa Martínez’s video has gone viral on social networks, as her way of uncovering the bottle and how she reacts when tasting it have created a sensation.
Those in charge of Águila’s advertising campaigns also took advantage of the moment to promote their new product.
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