Meghan, Duchess of Sussex, Teases New Lifestyle Brand: American Riviera Orchard
By Max Matza & Aoife Walsh
1 hour ago
Unveiling the New Lifestyle Brand
To the jazzy sounds of Nancy Wilson’s 1960s tune I Wish You Love, the Duchess of Sussex emerges from the kitchen of her Californian mansion in a teaser unveiling her new lifestyle brand, American Riviera Orchard.
Mysterious and Alluring
Although little was revealed in the 16-second long video, an Instagram account for Meghan’s new brand has already amassed hundreds of thousands of online followers. The branding for American Riviera Orchard features a gold-coloured crest, with the word “Montecito” – the name of the upscale town where Meghan, Prince Harry, and their children live near Santa Barbara, which is referred to as the “American Riviera”.
Promising Home Goods and Foods
While the exact products remain undisclosed, a pending US trademark application reveals that American Riviera Orchard plans to sell cookbooks, home goods such as decanters and kitchen linens, as well as foods including marmalade and jellies. Fans and followers have already started speculating about potential offerings from Meghan’s new brand.
Meghan’s Domestic Goddess Market
Experts believe that Meghan is targeting a “domestic goddess” market with American buyers in mind. By leveraging her regal connections and evoking a sense of elegance, the Duchess aims to reconnect with her former brand The Tig, which enjoyed tremendous popularity before Meghan’s engagement to Prince Harry. Prof Pauline Maclaran from Royal Holloway, University of London comments that the brand’s video is “evoking heritage” and “linking to the royal aspect” in a way that appeals to a domestic US market.
A Mix of History and California Chic
Elizabeth Holmes, an American journalist, compares Meghan’s new lifestyle brand to her laid-back, California-style ease and sophistication. Kerrie Kelly, an interior designer, notes that the brand’s aesthetic combines European heritage with California chic, creating an atmosphere of domestic bliss that resonates with Meghan’s role as a wife and mother. Expectations rise for the inclusion of a children’s clothing line, the wife appearing in future marketing, and other lifestyle-related products.
Royal Ties and Market Speculations
Royal watchers have speculated about a possible breach of agreements regarding the usage of royal titles for profit. However, Meghan’s brand, for now, adheres to the values of the Royal Family by not using royal titles. Any potential competition with products sold through the Royal Collection website is yet to be determined.
Conclusion
Meghan’s new lifestyle brand, American Riviera Orchard, captivates the public’s curiosity with an air of mystery and sophistication. By offering products that embody elegance and a domestic goddess persona, Meghan aims to attract American buyers and build on her previous brand’s success. As the world waits for further details, the Duchess of Sussex leaves everyone guessing and wondering what her next chapter holds.
