Meet the team behind Frequency, Spotify’s celebration of black culture, creativity and community

Kimmy Summers – Head of Hip-Hop and R&B, Artist and Label Partnerships (her / her)

Why is it important that this brand exists?

For too long people have proclaimed that they “don’t see the color,” but if they don’t see our darkness, they don’t really see us for who we really are. People turn to our music, they laugh at our jokes and nod at our comments, but do they really see us? Are they just listening or are they really hearing us? Frequency forces people to see us, feel us and hear us – and to me, that’s important.

I sincerely hope black designers get the bag they deserve and receive the long overdue recognition for the amazingly nuanced work they do. A simple but incredibly vital first step is to listen to the creative community. Black designers want to be heard, so our team has been listening. We’ve had open and brutally honest conversations with black artists, executives, managers, and creators about how we can best support them. But in the end, listening was our first step in building successful and meaningful partnerships, and that first step was very important.

What is your frequency hymn?

“My life” by Mary J. Blige. The lyrics really explain it all.

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