The Ministry of Public Health reveals the results of a study that found 4 groups of “mothers” tend to feed their children with “milk powder” after being promoted. especially single mothers middle class mother The more experience you have used before, the more likely you are to use it repeatedly. Working mothers are more likely to breastfeed their babies. strongly advised to enforce The law regulates the milk powder market. Extended maternity leave for 6 months
On February 26, Dr. Rungruang Kitphati, a spokesman for the Ministry of Public Health (SorTor.), said it was well known that “Mother’s milk is the best” because it has a positive effect on the growth and development of children. by the World Health Organization and UNICEF It is recommended that babies receive their first breastfeed within 24 hours of birth. and should be exclusively breastfed until 6 months and breastfeeding along with age-appropriate food until 2 years or longer But it was found that there are many factors related to breastfeeding. One of them is the promotion of infant and young child food marketing, such as advertisements, price reductions, companies or agents that directly contact mothers, etc. What kind of marketing promotion affects attitudes and behavior of breastfeeding? Therefore, there is a study on Relationship between infant and young child food marketing promotion and social factors of the mother with breastfeeding powder There was a survey of food marketing promotion for infants and young children from 330 mothers in Bangkok.
The results of the survey found that mothers who received advice about formula from other people, such as family members, friends and health professionals. They were more likely to have a positive attitude and prefer formula than mothers who had not been advised by others about formula. Including mothers who are single mothers. or a middle-class mother In addition, mothers who have experience or have been promoted to market infant and young child food in nursing homes. They are more likely to use formula to feed their own babies than mothers who have never experienced it. or has been promoted to market food for infants and young children in a nursing home. Working mothers were more likely to give formula milk to their babies than non-working mothers.
From the results of the above studies, there are policy recommendations: 1. The MOPH must increase the intensity of enforcement. Infant and Young Child Food Marketing Control Act B.E. 2560 by monitoring the marketing promotion of infant and young child food both online channels or every channel regularly decide to enforce penalties on violators Act seriously 2. Every medical facility at every level, both public and private, must be a maternal and child relationship hospital. (Baby-Friendly Hospital Initiative, BFHI), which may be set as a criterion for accrediting the quality of a medical facility. 3. There should be support for breastfeeding among mothers who have to return to work, such as extending maternity leave to 6 months or developing a breastfeeding corner in the workplace. as legal welfare and 4. Educating mothers and families medical personnel as well as the general public to understand the benefits and the importance of breastfeeding
