The right price, one of the most emblematic contests on television, prepares his return to Spain. It will be Mediaset who recovers it this time with a renewed version that will have Carlos Sobera as presenter. The format, created by Bob Stewart in the United States in 1956 (which makes it the oldest on world television), has been widely used in Spain. The cry of “let’s play!” With which Joaquín Prat encouraged the contestants to descend from the public stands to join the program, he is an icon of Spanish television. Mediaset has already opened the casting to search for participants for their return.
The format, produced by Fremantle, will respect its essence and, according to a press release, will enhance its most iconic elements. In each edition, several anonymous contestants will have the objective of guessing, without going overboard, the price of one or more objects. After the first phase, comes the final round with prizes and cash at stake. In its more than 65 years of existence, the contest has accumulated 45 Emmy Awards and has been adapted in 42 territories. In the United States it has been broadcasting after 48 years and in Portugal it has been on the air for more than 18. Currently it is also broadcast in countries such as Thailand, Turkey and the United Kingdom.
The right price it premiered in Spain in 1988. At that time, it was broadcast for five seasons in prime time of the first channel of TVE (only in the second season it was programmed in the afternoon of Sundays of the second channel), always with Joaquín Prat as presenter . In that batch, which lasted until 1993, the space had audiences that reached up to 20 million viewers (private channels did not yet exist) and in 1991 it gave what was then the largest award given on Spanish television to date, when a contestant took a complete showcase of prizes valued at more than 40 million pesetas, a record that was maintained for nine years.
The route of the contest in Spain did not stop there. In 1999, La 1 decided to recover the format with Carlos Lozano as presenter. In this case, it became a daily contest, with broadcast in the afternoons from Monday to Friday, shorter duration and fewer gifts than in its edition in prime time. Prices were calculated in euros so that viewers were adapting to the new currency, which would be implemented in 2002. However, the audience figures were not consistent and before the euro was the official currency, the program was canceled in 2001.
Antena 3 also recovered the format for a short time. In September 2006 it began its broadcast, then presented by Juan y Medio, and again in daily format and in the afternoon. However, the audience data was even worse than those it had collected years before in the afternoons of La 1 and, after passing it to the morning slot, it was definitively canceled.
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