Bruchsal (ots) – Software and IT companies are still struggling in the area of
Marketing and sales find it difficult to assert themselves against their competitors –
They could have significantly increased their success with the help of modern platforms.
One of the most effective tools in recent years has been
LinkedIn has stood out in particular. But why is this so and what advantages does
the platform in practice?
Owner-managed software and IT companies have a deep technical
Expertise, as the managing directors are often programmers themselves. However,
remains due to their intensive involvement with technical
Problem solving leaves little time for marketing and sales. But especially in a
Time in which more and more start-ups with aggressive strategies enter the market
direct contact with target groups and customers is also becoming increasingly important for established
IT companies are becoming increasingly important. The choice of
right platform to meet these requirements. “We
We repeatedly observe that entrepreneurs test various platforms,
without really mastering how to handle any of them,” reports Maximilian
Feldengut from MEDIALIFT GmbH. “Not only are they giving away a lot
potential, but also weaken their own market position, while being
be overtaken by their competition.”
“It is now all the more important to engage with the most important platforms –
especially LinkedIn – and to make the most of their opportunities
“adds his business partner Luca Seitner. Together with
Maximilian Feldengut and Luca Seitner have developed an innovative
Combination of social network and software developed by IT companies
enables them to present their services in a targeted manner. Customers and prospective customers
can be addressed directly with the help of high-quality content on LinkedIn and
are encouraged to contact us. The focus is always on the
impressive presentation of the actual expertise and knowledge of a
Company. Why marketing and sales experts choose their
Here they reveal why they always recommend using LinkedIn to their customers.
1. Largest, usable B2B database in the DACH region and beyond
LinkedIn has an extensive database of over 900 million users
worldwide – a significant proportion of them come from the DACH region. This
comprehensive database enables companies to search for potential
