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Media: how the “luxury bubble” bursts using the example of the Rolex brand: EADaily

Luxury market experts believe the industry is going through major changes. Experts cite the premium watch brand Rolex as an example. reports publication Frankfurter Allgemeine Zeitung.

According to analysts, there are certainly buyers for expensive watches, but not in such numbers as before. In addition, Rolex is rapidly losing value, which cannot but worry suppliers.

The source was able to talk to a watch dealer Samuel Kahn, who previously worked for a large bank. According to him, few people come to his office anymore, although the sign on the door beckons, saying that behind it lies a truly exclusive world.

Kahn adds to the picture by saying the market is in near-chaos as many premium watch and accessory brands have fallen significantly in price over the past year. The expert reports an average price drop of approximately 37-40% when compared with the peak year of 2022.

2023-11-27 07:27:00
#Media #luxury #bubble #bursts #Rolex #brand #EADaily

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