Media Focus expands its analytics portfolio and now also measures the visibility of sponsorship commitments at sporting events, events and cultural events.
Media Focus expands its analytics offering in Switzerland. Market watchers are now also measuring the visibility of sponsorship commitments at sporting events, events and cultural events. This should make the success of a sponsorship visible and comparable with other advertising and communication activities.
Focus on the media continues to expand its measurement portfolio. In addition to brand presence analyzes in advertising and media reporting, market researchers now also offer f & u sponsorship engagement analysis
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