The proposal marks a before and after in the era of events, and this vision was demonstrated in the launch of MEATologyan avant-garde meeting that surprised 500 diners and was led by Ivan de Pineda, Pampita and Paula Chaves. It was designed as an authentic staging of the infinite possibilities that meat and fire offer as elements for the creation of unique sensory experiences, fused with design, art and technology.
Within the framework of this launch, a strategic alliance was made between Hey Pampa y The stakeco-creators of “Eventos MEATtology”a new generation of catering services, whose value proposition is differentiated by reversing the way of tasting traditional barbecue and beef, and also enhancing the experience through live performances that combine artists on stage, immersive audiovisual performances, music and high-flying creative shows.
The “MEATology Events” service is available in the national territory, both for social and corporate events, for which cuts from Ohra Pampa’s Boutique and Insignia lines are used exclusively. Among its exponents are signature dishes such as: “Merengata de Molleja”, “Entraña Incaica”, “Flat Iron Nikkei”, “Ojo Boniato” and “Su Majestad” among other delicacies, whose names say it all and are tasted both in preparation and in natura.
About the challenging co-creation process, Nicolas Ekmekdjianresponsible of The stake commented: “I remember that one day Alan told me let’s reverse the barbecue, I said ok, but let’s go for more, let’s reverse the events, and here we are, proud to merge to give the best of each one and thus honor the nobility of Argentine meat ”. For its part, Alan LowensteinPresident of Hey Pampa and promoter of the project expressed: “Meatology is a new platform of experiences inspired by our spirit and vision of prioritizing meat as a vector of connection with it as a participant and protagonist. That’s why we say IT’S TIME TO MEAT, because it’s always time to meet, but now we can do it with a new way of presenting, tasting and connecting with this product that is so emblematic for Argentines and the world.”
Among the attractions of the event, Fujifilm -world leader in photography- starred in the photo opportunity putting his iconic Instax into action, Zuccardi and Etermax wines were tasted, -Etermax -the techi experts creators of Triviados with a playful proposal inspired by this launch of MEATtology.
Thus, Hey Pampawith the endorsement of Pico Refrigerator – recently distinguished as “Country Brand”, promoters of “La Ruta de la carne” and “Campo Adentro” – continue to bet on developing the potential of the industry, conquering the most demanding palates with specialty cuts, now presented at events avant-garde and experiences that will make people talk.
2023-12-04 14:22:11
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