LG recently welcomed its executives, guests and partners for the opening of the LG Showcase MEA 2023. This grand event served as a platform for LG to showcase its latest innovations and solutions, while providing visitors with the opportunity to experience practical with each product.
During the event, which was held at Habtoor City Dubai, more than 400 guests had the exclusive opportunity to experience the latest technological innovations that will be appearing in the MEA region. The event also featured a dedicated space to showcase the latest products and solutions that highlight the brand’s approach to creating customer-centric innovations for a better life.
LG’s home entertainment lineup, which includes TVs, audio products and gaming products, was one of the highlights of the expo. The 2023 product lineup was also joined by the ultra- premium LG SIGNATURE.
Commenting on the event, Mr. Jungho KIM, General Manager LG Electronics Morocco said, “Our products designed to improve the lives of our customers are at the heart of LG Showcase MEA 2023. Each home entertainment product brings practical innovations centered on our customers’ lives. It’s part of our goal to create a better life by elevating everyone’s entertainment experience and the interior of their home.”
During the event, LG showcased its latest innovations in OLED technology to the region, showcasing its 10 years of leadership in this field. At the top of this product line is the 97-inch LG SIGNATURE OLED M (M3 model), the world’s first consumer TV with Zero Connect technology that enables wireless transmission of 4K video and audio. 120Hz in real time. Winner of the CES 2023 Innovation Awards, this groundbreaking OLED TV is the pinnacle of television innovation, delivering stunning audiovisual quality and installation flexibility.
LG also introduced its OLED evo series, which offers high-quality audio-video outputs, thanks to the new α9 AI Processor Gen6 which uses sophisticated AI-assisted deep learning to improve upscaling to achieve better clarity and improved dynamic tone mapping. LG’s new line of Lifestyle TVs, including the LG OLED Object Collection Easel and LG OLED Object Collection Posé, were also showcased. These premium TVs, while technologically advanced, stand out for their aesthetics, adding style and function to users’ living rooms and giving them a personalized look.
LG’s Home Entertainment range also includes audio solutions, among which the LG TONE Free ® wireless earphones were showcased at the event. LG introduced the TONE Free ® range and the new TONE Free ® fit range during the event, underscoring its commitment to on-the-go audio. The headphones offer an unparalleled sound experience thanks to their advanced audio technologies combined with a more comfortable fit. In fact, the T90s are the world’s first Dolby Atmos wireless headphones with Dolby Head Tracking for all content and all devices. TONE Free headphones feature active noise cancellation and come with a UVnano™ charging case with ultraviolet light to help keep the headphones hygienically clean while charging. LG also introduced its line of XBOOM speakers, including the XBOOM Go and XBOOM 360, which deliver high-quality sound at home or at events.
The line continues with the LG Cinebeam 4K Laser Projector, the ultimate in home entertainment, which can deliver stunning, crisp 90-inch images when placed just 5.6 centimeters from the wall or a massive image from 120 inches at a distance of just 18.3 centimeters. The projector is equipped with LG’s intuitive webOS smart platform, which allows users to watch all their favorite shows from streaming services such as Netflix, Amazon Prime Video, Disney+, YouTube and Apple TV without an additional device. They can also stream content wirelessly via Screen Mirroring, Apple AirPlay 2 and Bluetooth. For sound, it has a built-in 2.2-channel, 40W speaker system, with the ability to connect two LG Bluetooth speakers at the same time.
To top it off, LG proudly presented its latest in the world of computing, with the new models of the famous LG Gram range, the new gram Style, which offers both power and portability, incorporating specifications from first-rate in sleek, ultra-lightweight form factors, for take-anywhere convenience and exceptional user experiences.
The LG gram Style is available in 16 and 14 inches, and features a 13th Gen Intel® Core™ processor and NVMe™ Gen4 solid state drive (SSD).
LG’s foray into gaming was also on display with the latest range of premium UltraGear™ OLED gaming monitors, complete with the world’s first 240Hz OLED panel exclusively made by LG, the new 27-inch models and 45 inches deliver a 0.03 millisecond gray-to-gray (GTG) response time. The 27-inch OLED monitor offers QHD resolution and covers 98.5% of the DCI-P3 color gamut, ensuring vibrant graphics and colors. The largest screen is LG’s first-ever 45-inch curved OLED gaming monitor with a 21:9 aspect ratio, WQHD (3440 x 1440) resolution and 800R curve that offers a contrast ratio of 1 500,000:1 and 98.5% coverage of the DCI-P3 color gamut, producing vivid colors, deep blacks and crisp images, making it the perfect addition to any gaming setup.
For more details on LG’s product line, please visit: www.lg.com
