McLaren has announced a new high-profile partnership with T-Mobile, specifically focused on the US market
The official partnership with McLaren will come into force starting from the United States Grand Prix. The brand will allow McLaren to use T-Mobile’s 5G coverage for race days. The idea is to extend the project for activities reserved for guests and fans.
McLaren and T-Mobile enter into US-focused partnership
The branding will appear on the McLaren MCL38s driven by Lando Norris and Oscar Piastri for the remaining US races. This year the agreement will therefore continue with Austin and Las Vegas. In 2025 it will instead race in Miami, Austin and Las Vegas.
Additionally, T-Mobile branding will also appear in other areas of the McLaren. We will see this for example on garage headphones. Matt Dennington, co-commercial director of McLaren Racing, said: “We are delighted to welcome T-Mobile to the McLaren Racing family. Given that our fan base in the United States continues to growit’s great to be able to work with multiple partners who will help us increase our presence and the ability to engage with our fans in these regions”.
I launch the attack. McLaren can’t be wrong
The United States Grand Prix marks the latest crucial weekend in McLaren’s bid to clinch the 2024 Formula 1 title as the Woking team heads to Austin with a 41-point lead over Red Bull in the constructors’ championship. In the drivers category, Lando Norris della McLarenwho won overwhelmingly last time in Singapore, He is 52 points behind championship leader Max Verstappen of Red Bull. Norris has six Grands Prix and three Sprints (the United States Grand Prix will serve as a Sprint weekend) remaining in attempt to deny Verstappen a fourth consecutive title.
