McDonald’s to Offer $5 Meals in US Amid Global Boycott Fallout

In an attempt to compensate for its losses due to the widespread global boycott, the fast food chain McDonald’s is preparing to offer $5 meals in its American restaurants to attract more customers. to attract purchases.

A Bloomberg report said the retail giant saw a slowdown in its global sales growth for the fourth consecutive quarter.

It should be noted that the pace of decline has accelerated significantly since last October, due to a popular worldwide boycott of McDonald’s products following accusations of support the Israeli army, which commits massacres against civilians in Gaza strip.

In early April, McDonald’s and Allonial Limited announced that McDonald’s had decided to buy its franchise in Israel for 30 years from the company Allonial Limited that owns it, returning to McDonald’s ownership of 225 restaurants with more than 5,000 people -work.

McDonald’s CEO Chris Kempczinski said last January that the company had seen “visible damage” in several markets in the Middle East and beyond as a result of Israel’s war on Gaza, which responded Arabs, Muslims and others from around the world by boycotting. brands that support Israel.

McDonald’s is one of the most famous and largest fast food companies in the world, as it has more than 40,000 branches in more than 120 countries. But their franchises are often owned by local independent companies.

Occupation soldiers carrying McDonald’s bags (social networking sites)

The beginning of the boycott

The story of the McDonald’s boycott began when the chain’s accounts on the X platform (previously Twitter), Instagram and Facebook last October published a group of photos of giving free food to Israeli soldiers.

Along with the pictures they said that they will give around 4,000 meals a day to the occupation army, and that they will also get a 50% discount on the rest of the other food items, in support of the occupation army, which has been has been waging war on the Gaza Strip since the start of the battle. Al-Aqsa flood On October 7, 2023.

Photos of Israeli soldiers carrying bags of McDonald’s food spread widely on Palestinian, Arab and international communication platforms, sparking outrage among virtual world pioneers. “

With the launch of the boycott campaign, many representatives of the McDonald’s restaurant chain in the Arab world were quick to issue statements in which they confirmed that they had no relationship with the Israeli branch of McDonald’s, and that McDonald’s is a joint stock company that he does not own. unique person but with millions of people around the world, and that they are 100% local companies, with independent management All profits belong entirely to local companies, and the location of the company international but limited to allowing the use of the trademark locally, ie a so-called “permit license” system.