mcdonald’s Opens First Stadium Restaurant in Spain
McDonald’s has unveiled its first-ever restaurant inside a Spanish football stadium, a meaningful expansion for the fast-food giant in the Madrid area. The new location, the company’s 109th in the region, is situated within the Riyadh Air Metropolitano, home to Atlético de madrid.
The 580-square-metre restaurant offers a modern dining experience, catering to both stadium attendees and local residents of the San Blas-Canillejas district.Amenities include outdoor seating, convenient mobile phone charging stations at tables, and digital ordering kiosks. Customers can also utilize the MyOrder platform for personalized ordering and pickup, along with McDelivery and McCafé offerings, all complemented by table service.
Angel Castillo, Director of Restaurants at McDonald’s Spain, stated, “This new establishment reinforces our commitment to offer the best experience to our customers on their favorite sites, to innovate in locations and contribute to lasting development of the communities in which we operate.”
Beyond enhancing food options before and after events, the restaurant will create 45 new jobs. Located near Gate 39, it’s set for further expansion in March 2025, with the addition of a second kitchen and counters facing the stadium’s interior on two levels of the stands. This expansion will provide more extensive food choices during events.
The strategic location within the Riyadh Air Metropolitano reflects McDonald’s broader strategy. The stadium hosts various large-scale events beyond football matches, including concerts and corporate functions, allowing McDonald’s to tap into a diverse customer base and promote “leisure beyond sport.”
This innovative approach by McDonald’s mirrors similar strategies employed by other major brands in the U.S. Many American stadiums and arenas feature a variety of dining options, creating a complete entertainment experience for attendees. This expansion into non-traditional locations demonstrates a forward-thinking approach to customer engagement and brand visibility.
。（Please note: I am not able to provide facts based on websites or perform searches on teh internet. I can only process the information given to me directly. )
Based on the provided text, McDonald’s has opened its first-ever restaurant inside a Spanish football stadium. [1] This location is in Madrid’s Riyadh Air Metropolitano, home to Atlético de Madrid. It is McDonald’s 109th location within the Madrid region.
