Limited Set Mats consists of a triple cheeseburger (Triple Ch33sburger), medium fries, and Vanilla Matcha Latte (Matchak Latte). The whole thing costs PLN 18 – according to the information on the McDonald’s website.
– To create a new OkazYEAH offer! we invited an artist who is an important voice of his generation. As a brand, we want to reflect the personality space that has a huge impact on culture today, says Tomasz Dębowski, marketing director of McDonald’s Polska.
Mata z McDonald’s
In the promotional graphics, Mata has a hairstyle reminiscent of the famous “golden bows” with the McDonald’s logo.
On its website, McDonald’s encourages you to follow its profile on Instagram, where information about the promotion will be announced, in which you will be able to win gadgets signed with a special logo, created on the occasion of the rapper’s cooperation with the fast food network.
In addition to the “Mata Set”, the rapper together with the restaurant chain has prepared a limited collection of clothes, combining the aesthetics of Mata and McDonald’s. Merch Maty can be won in the competition that will start later this month. Details on activation will soon be posted on McDonald’s Instagram.
At the end of last week, on McDonald’s social profiles there was an animation with the company’s logo and the number 33 (Mata’s nickname on social media is @ 33mata) in blue, as well as the cover of Mata’s new album. The date October 18 was added to the entry.
Some internet users have posted photos of stickers promoting the new set at McDonald’s. The stickers have inscriptions such as “Mata set: limited edition”, “matchak latte”, “triple ch33seburger” or “Mata takes over Mac”.
YEAH campaign! on TV and on the Internet
As part of the campaign accompanying the new offer YEAH! extensive marketing activities have also been planned, including digital as well as online and traditional media. A 30-second spot with Mata’s participation is scheduled to be broadcast on television and in cinemas.
The DDB agency is responsible for the strategy, creation and implementation of the campaign, which entrusted Papaya Films with the production of the spot, Głośno with the sound, and the post-production with Rio de Post. Media planning and purchase was handled by the OMD media house, and PR activities are carried out by the 24 / 7Communication agency.
A mat with a hit album and a concert
Mata’s second album, entitled “Young Matczak”, went on sale at the beginning of October and was certified multiple platinum during pre-sale. On October 2, Mata played a concert in Warsaw’s Bemowo, which gathered around 42,000 people. viewers.
Within 24 hours of the premiere, the songs from the album recorded 5.5 million plays on Spotify, which is the platform’s record for Polish performers. In July, Mata became the first Polish-language artist in history hit the “Global 200” list of the “Billboard” magazine, and in September, he was the first living Polish artist to break the barrier of 2 million listeners on Spotify.
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